Artilleriet Studio

Posted on Wed, 20 Jul 2016 by midcenturyjo

Pop-up shops, particularly those staged in apartment spaces, come and go with regularity these days. The concept is tried and tested, after all who wouldn’t want to be seduced into purchasing beautiful goods in inspiring interiors. Just like shopping your fabulously stylish friend’s house. One could almost be forgiven for yawning “ho hum” at the mention of another such retail space… except this is no ordinary pop-up shop. Oh no the new in Gothenburg, Sweden is so breathtaking that the old chestnut about moving into the shop and never leaving has never held so true. I’ll even take the dog.

Shelley says:

Just beautiful. I had to confirm popup store over and over again, because someone could live there. I could just play that video over and over because even the music is lovely.

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